Over the next few weeks, Britney Spears and Lady Gaga will go neck-to-neck competing for the attention of the pop music listeners with their respective tracks 'Hold it against me' and 'Born this way'. The timing of the release of the two new tracks from the leading ladies of the pop world, has set the stage for a possible pop diva war. The sparks have already begun to appear on Twitter with Queen Gaga trending at a time when Britney Spears would desire to hog all kinds of limelight - from mainstream to social media.
'Born This Way' Vs 'Hold It Against Me'
Britney Spears, who released the audio of 'Hold it against me' from her new album 'Femme Fatale' in mid-January, premiered the video on Thursday, Feb. 17. The video, which came after a series of teasers posted on YouTube, garnered massive interest.
The video of 'Hold it against me', also being referred to as 'HIAM' by the fans, has all the expected elements from half-naked male dancers to space adventures with the opening of a comet invading earth's surface. The most interesting scene is that of Britney Spears, dressed in a huge white gown, emerging from a cylinder of video screens that display her past music videos. Another highlight is Spears shooting multicolored fluid out of her fingers is inter-cut with shots of the singer physically beating up a clone of herself.
The new album 'Femme Fatale' is slated for release on March 29.
Meanwhile, Lady Gaga took a huge bite of the media attention by hitting the headlines for claiming 1,000th Hot 100 No. 1 with 'Born This Way'. Her latest track has gone on to script history by becoming the 1,000th leading song in the list's 52-year chronicle.
Speaking to Billboard, Lady Gaga said, To be the 1000th no. 1 on Billboard...I would be silly not to say this is the greatest honor of my career.
I am so humbled and so honored and overwhelmed by the reception to 'Born This Way,'...[It] has been so life changing for me as an artist, and between Billboard and the international number ones and the radio numbers...I couldn't be more blessed to have the fans that I have, she added.
'Born This Way' was released weeks after the release of 'Hold it against me'. Lady Gaga's track recorded opening-week digital sales of 448,000 beating Britney Spears' number of 411,000. This is the largest debut sum for a female artist and the third-largest debut among all digital tracks after Flo Rida's 'Right Round' (636,000) and the Black Eyed Peas' 'Boom Boom Pow' (465,000).
Now, the internet is buzz with the anticipation over Lady Gaga's video of 'Born this way', expected to be released next week.
Pop Diva Kinships
So far, Britney Spears has been compared against Christina Aguilera. There has also been some nastiness involved in the past. In the wake of the controversy stirred by Britney Spears and Madonna kiss, Aguilera had dubbed Spears a fake.
These people aren't artists, they're just performers - fake and superficial, like the entire event, Aguilera had said, despite the fact that she has also kissed Madonna in the past.
Britney Spears and Christiana Aguilera rivalry dates back to 2000 when both of them were pitted against each other as their careers were beginning to take off. Both were up for a Grammy nomination for Best New Artist in the same year. Spears lost to Aguilera.
When it comes to listeners, Aguilera is considered a better artist due to her vocal talent while Britney Spears is loved for the entertainment value she packs.
Now, Aguilera has almost faded off into the background - except for the embarrassing national anthem fumble at the Super Bowl, while Britney Spears faces competition from a relatively new comer into the pop music business.
Interestingly, Britney Spears seems to carry a very benevolent attitude towards Lady Gaga. In a recent Twitter chat with her fans, Spears shared her thoughts on Gaga: 'I love Lady Gaga. I think she's a really interesting artist.
Also, reacting to the comparisons to Madonna, Britney said, It's so flattering! I really LOVE Madonna and she has been a huge inspiration for me.
However, Spears was not always this accepting of Gaga. In 2009, it was reported that the pop princess was concerned over the 'LoveGame' hitmaker copying her on-stage persona as well as her suspiciously 'Spears-like' ensemble in Toronto.
Things seemingly changed in 2010, when it was confirmed by producer Rodney Jerkins that it was Britney Spears singing on the debated leaked recording of Lady Gaga's 'Telephone'.
It should be noted that Lady Gaga, like Aguilera, is also appreciated for her vocal skills. In fact, at the 53rd Grammys, she won the award for Best Pop Vocal Album for 'The Fame Monster'.
Fight for Media Attention
Now, with the time of the latest releases set to clash, there seems to be a fight for media attention. While Britney Spears managed by tapping into the curiosity factor in the form of YouTube teasers so far, she now has a tough match against Gaga, who is hitting the headlines for breaking records one after another.
'Queen Gaga' also broke out as a Trending Topic on the microblogging site, Twitter, right at the time when Britney Spears had set the worldwide media atwitter with the video premier. The significance of the timing of the Trending Topic was not lost on the fans.
I_Am_Liberated tweeted: That awkward moment when Queen GaGa trends on Britney's big day...
At the same time, Gaga fans enjoyed the attention their 'Queen' was getting.
HausOfAlejandra posted: The best queen this world could have, QUEEN GAGA?
Some hoped that Gaga's glow in the spotlight continued.
GagaHolyHooker wrote: Queen Gaga :) I'm going to bed but hopefully when i wake up, it is still trending. I'm counting on you other time zones!!!!
Indicating that all the buzz was about the 'Born this way' video expected next week, chocolatemybody tweeted: born this way video is out next week?? Happy News!! Love Queen Gaga
Since the beginning of the year, 2011 has been seen as a year during which Lady Gaga and Britney Spears would battle it out. But with social media taking the centre-stage like never before, guess it all boils down to who has the loudest and the most active set of fans online.