A little known TV reporter has shot to popularity but for the wrong reason. Serene Branson, a reporter for CBS Channel 2 in Los Angeles, experienced the nightmare that haunts every broadcast journalist - mangled speech - while reporting live from the Grammys.
After Branson's struggle with an apparent tongue tie went on air, media as well as the internet was buzzing with possible causes behind the incident. While some speculated that the reporter might have been hitting the bottle, there were other reports that Branson might have had a stroke while on air.
The network, however, released a statement on Branson's condition stating that there was nothing physically wrong with the reporter and that she had said that she was fine the next morning.
Serene Branson was examined by paramedics on scene immediately after her broadcast. Her vital signs were normal. She was not hospitalized. As a precautionary measure, a colleague gave her a ride home and she says that she is feeling fine this morning, the statement said.
Meanwhile, the field reporter also took to Twitter to clarify that it was just the nerves.
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Oh my! Serene Branson is trending? I'm sorry, it was just the nerves, Branson posted on the microblogging site after her nephews created a Twitter account for her on finding that Serene Branson was among the trending topics.
The reporter also tried to dispel the rumors that she was in hospital and urged the people to stop these rumors.
CBS-2 site introduces the reporter as, Serene is a two time Emmy nominee and the recipient of the Frank Shakespeare Award for Outstanding Achievement in Journalism. Born and raised in the Los Angeles area and proud Bruin, Serene is thrilled to be reporting on stories in her hometown.
CBS has taken down all footage of Branson's gibberish, even from its own websites. Few clips have managed to survive on YouTube, but most likely will not last long: