The Chrysler Group LLC is all set for a major presence in the forthcoming 2011 Specialty Equipment Market Association (SEMA) show in Las Vegas. This year, the company's 28,400-sq. ft. exhibit will feature more than 30 Moparized Chrysler Group vehicles and more than 500 Mopar accessories. This includes modified vehicles from the company's Ram, Dodge, Chrysler, Jeep, SRT and Fiat brands.

The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer, stated Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service parts and customer-care brand.

At Mopar, we believe in giving our customers a lot of choices when they go to personalize their vehicles. And that is why we offer extreme personalization for every single car in our showrooms. In addition to head-turning image vehicles at the SEMA show, we also will introduce new must-see product and technology, he further stated.

Inspired by the Chrysler 300 Spring Festival owners who participate in the Southern California owners' gathering, the Mopar Underground Team designed the Chrysler 300 SF6 image vehicle with discrete styling. In addition, the team also designed Mopar performance parts and accessories for the sixth edition of the annual event.

Enhancing the born-with-attitude look of the Chrysler 300, the 300 SF6 is bolted with hardware to satiate even the most hardcore enthusiast. For improved cornering and braking, this 300S model features a custom Mopar/KW coil-over-spring kit, front and rear strut-tower braces and larger SRT8® performance brakes. The Chrysler 300S model's black-accented headlamps and monotone tungsten metallic look provides a ready-for-the-streets appearance, while unique body-color grilles, front-chin and trunk spoilers provides an even more aggressive touch. The interior of the Chrysler 300 SF6 exudes an athletic-luxury theme with Mopar/Katzkin performance seats trimmed in black with black/blue perforated leather and Mopar blue accent stitching.