Courvoisier® Releases Courvoisier Rose: Cognac Blended with Red Wine Grapes

on June 01 2011 12:17 PM
Courvoisier
Courvoisier Rose is a cognac-lovers answer to rosé wine PR Newswire

Beam Global Spirits & Wine and Courvoisier, one of the world's leading cognac houses, announced today the addition of Courvoisier Rose to its portfolio. The spirit, identical in color to rosé wine, is a blend of cognac and premium French wine grapes. The flavor profile features notes of blackberry, black currant and a touch of cherry, complemented by vanilla, honey and vine-peach flavors.

Courvoisier intends for consumers to drink the 36 proof Courvoisier Rose alone, as opposed to blending with juice or other mixers, as cognac drinkers sometimes do. Traditional cognac is 40% alcohol, while Courvoisier Rose is only 18%.

We are thrilled to add Courvoisier Rose to the Courvoisier family and offer consumers a new, fun and refreshing twist on cognac, said Mallika Monteiro, Courvoisier Brand Manager, in a statement. Courvoisier is known and recognized for our ethos of innovation and for our revolutionary spirit. We're excited to expand our portfolio with a refreshing drink that will broaden our base and appeal to a larger variety of consumers.

The consumption of rosé wine typically spikes around Memorial Day, and is considered a favorite wine to enjoy outdoors in the summer months. In the last several years, rosé wine has successfully overcome a previous association with lower-end, cheap wines like White Zinfandel to become a staple of upscale summer dining.

[Source: PR Newswire]