It's the movies, stupid, wrote a commenter on Netflix CEO Reed Hastings' blog post, referencing one of Bill Clinton's 1992 presidential campaign phrases.
On the Sunday post, Hastings attempted to apologize for the customer backlash to the Netflix price increase of 60 percent announced in June.
I messed up. I owe everyone an explanation, he wrote.
He then spent most of the post explaining why the streaming-DVD separation and price hike was right and necessary.
He also announced that the DVD business will operate under the new brand of Qwikster.
Many customers, however, did not really care about Netflix's internal business considerations.
All they cared about is accessing movies; how Netflix makes that happen is a secondary issue.
You're not a DVD company and a streaming company: you're where I go to watch movies. That's it. The future clearly is streaming, but by separating and charging more for access, you're wildly less valuable to me. I'll likely cancel. You haven't listened to customer feedback. You're delusional and you're lost, stated a customer comment with over 1,000 Facebook Likes.
Netflix is about the movies, and to force the customer to decide whether they want to consume those movies via one format or another seems not only like a step backwards, but...counterintuitive, inconvenient, and disruptive, wrote another commenter.
As a consumer, I want content. I want content conveniently, echoed a third commenter.