Black Friday is near its end, and Cyber Monday is around the corner. One big chain looking to take advantage of booming online shopping will be Toys R Us, one of the biggest toy giants worldwide. According to a press release, the store's Cyber Monday kicks off at 6 p.m. on Sunday at, with new deals being added all week long for what Toys R Us calls the site's biggest Cyber Week sale ever. In addition to the savings, will have free shipping offers sitewide throughout Cyber Week.


Several top retailers such as, Best Buy, Target, and Wal-Mart are gearing up for Cyber Monday with deals and discounts. Toys R Us plans an extension of Cyber Monday -- Cyber Week -- to boost sales, with  free shipping as one draw. (Reuters/Chris Keane)

With savings on thousands of Toys R Us items lasting a whole week, but still differentiating among select items, here are the top five items based on popularity and search that customers have been and will be keeping their eyes on:

1. Nintendo Wii Games

The Wii is the family-gathering console that people of all ages can enjoy. Games such as Just Dance Kids, Lego Star Wars, and Cars 2 are a few that parents will sure to be picking up for their little ones during the holidays. Toys R Us is offering a Cyber Week deal for select video games that allows a customer to buy one title and get another 60% off. Lego Star Wars is one of those games. A few others include Marvel Super Hero Squad: The Infinity Gauntlet, Disney Princess: Enchanted Journey and Hot Wheels: Track Attack.

2. Hot Wheels Vehicles and Playsets

Cars continue to fascinate boys, and Mattel has understood that concept since Hot Wheels' inception in 1968. Hot Wheels toy cars continue to be a craze among young boys, and at Toys R Us, they are one of the hottest searches for the holidays. The store is allowing customers to save $10 on any Hot Wheels vehicles or playsets purchase totaling $60 or more. The Hot Wheels Wall Tracks Starter Set, according to the  Toys R Us Web site, is one of the 2011 Holiday Hot Toys, priced at $32.99.

3. Lalaloopsy Dolls or Playsets

Lalaloopsy is the latest twist on rag dolls made from special fabric and are also a hot gift search on the Toys R Us site. According to the site: The Lalaloopsy Dolls were once rag dolls who magically came to life when their very last stitch was sewn. Each doll has their own personality that comes from the fabrics used to make them. Exactly the same as the Hot Wheels deal, the store will allow customer to save $10 on any Lalaloopsy dolls or playsets purchase totaling $60 or more. Two Lalaloopsy dolls-Crumbs Sugar Cookie and Jewel Sparkles-are two of the 2011 Holiday Hot Toys, both priced at $32.99.

4. Justin Bieber Dolls

Riding the doll coattail, Justin Bieber dolls, although they aren't as hot a search on the Toys R Us site right now, can still make a splash because of real-life Bieber's popularity and fame. Toys R Us says customers can get 20% off of all Justin Bieber Dolls and Room Décor for Cyber Week.

5. Razor Scooters

The Razor scooter made its debut in 1999 and has become more popular since then, so much so that riding scooters has become a freestyle sport of its own. Toys R Us will allow customers to save up to 30% on all Razor Scooters, including Razor's electric scooters.

During Cyber Week, online shoppers will also get the chance to take advantage of the store's Buy Online, Pick Up In Store, which allows customers to make purchases online, then pick them up at the Guest Services desk at a nearby Toys R Us store. This service may also appeal to customers who want to avoid shipping costs, and it guarantees in-store access within two hours of ordering.

Online shoppers during Cyber Week can also take advantage of the store's limited-time Bill Me Later as an alternative to in-store layaway. Toys R Us says that through Dec. 31 eligible customers can enjoy no payments plus no interest if purchases over $100 are paid in full in six months or no payments plus no interest if purchases over $500 are paid in full in 12 months.