David Beckham stripped down to just his boxer-briefs for the new ad campaign for his underwear collection with H&M.
The soccer stud revealed a toned torso, bulging biceps and some impressive body art for the David Beckham Bodywear Collection for H&M. A unified gasp was most likely heard emanating from swooning women around the world.
Beckham and his in-house creative team helped to design the collection, comprised of briefs, boxers, T-shirts, pajamas, vests and long johns. The line will be available at 1,800 H&M stores and online beginning Feb. 2, 2012.
Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to, David said in a statement. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am.
The 36-year-old hunk has posed in his skivvies before. In 2009, he shot ads for Armani underwear, some with wife Victoria. But this time, he's giving it a personal touch. The underwear is totally my designs, and are things that I like to wear, Beckham UK newspaper The Sun.
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He even emphasized how his pieces are different from conventional undergarments. The long johns, for instance, are multifunctional. I sometimes wear them to go to sleep -- they're very cool, he said.
It was recently announced that Beckham will not join French club Paris Saint-Germain and will likely continue with Los Angeles Galaxy. His current contract expired Dec. 31.