NBC announced it is canceling its newest drama series “Do No Harm” after only two episodes. The drama, which follows a doctor with a split personality, premiered at midseason and posted some of the lowest ratings in network history.
“Do No Harm” premiered last Thursday at 10 p.m. to only 3.1 million viewers, scoring a Nielson rating of 0.9 in the 18-49-year-old demographic, according to the LA Times. That makes “Do No Harm” the lowest rated scripted series premiere in the history of major broadcast television.
And when “Do No Harm” came back for its second episode, it received an abysmal 0.7 rating in the advertiser coveted 18-49 demo. Now, in what seems like an incredibly obvious move, NBC has cancelled the little-loved TV series.
In light of “Do No Harm’s” cancellation, NBC will replaced the show with encore episodes of “Law and Order: SVU.” Following that, Yahoo speculates that NBC may replace the drama with upcoming episodes of “Hannibal” or “Rock Center.”
So what was it that ultimately did in “Do No Harm” after such a short time? For one, its 10 p.m. Thursday night time slot didn't do the show any favors, although NBC had moderate success with last season’s “Awake,” which premiered with 6.2 million viewers and a 2.0 rating in that time slot.
The LA Times speculates that the show’s lead-in, the little-watched comedy “1600 Penn,” had a lot to do with it's cancellation as well. If a show like “1600 Penn” can’t hold an audience’s attention, they are probably less likely to stick around to try out a new show they haven’t heard of.
While “Do No Harm” is setting records for as the least-watched broadcast drama in NBC’s history, it isn’t the only show this season to be cancelled after two episodes.
CBS’s “Made In Jersey” was also pulled from the schedule after only two episodes, though CBS allowed the show to air its remaining episodes on Saturdays. As far as anyone knows, further episodes of “Do No Harm” will never make it to the small screen during prime time.