Would you wear apparel from Ivanka Trump's clothing line?
Following the recent boycott against Donald Trump’s daughter’s eponymous clothing line, a recent poll showed that most voters would not buy her clothes.
The boycott, which spawned the trending social media hashtags #GrabYourWallets and #Ivankant, was originally started by marketing executive Shannon Coulter, Fortune reported Wednesday. A subsequent poll was conducted last week by the firm Morning Consult that surveyed 1,983 voters.
Despite the “viral” boycott, women appeared to be mixed when it came down to the purchasing decision, although the majority opted against buying Trump's collection. Of those surveyed, 57 percent of women stated they would not buy from Ivanka Trump’s clothing line, while 23 percent still said they would. Twenty one percent of those in the poll claimed they were undecided. The poll included registered Democrats, Republicans and Independents. The highest percentage of those who said they would not purchase Trump’s clothes were Democrats.
The two-week-long boycott called for shoppers to cease purchasing the Ivanka Trump clothing line and not frequent the retailers carrying her pieces. The #GrabYourWallets hashtag surfaced shortly after the recording of Trump’s lewd comments about women emerged Oct. 7.
When the recordings were released, Coulter had decided that enough was enough.
“If Ivanka Trump had distanced herself from the campaign, I would not be boycotting her,” Coulter had said in an interview with the Guardian. “But something has changed for me when that tape released.”
Donald Trump’s oldest daughter participated in an interview with ABC’s Good Morning America Thursday, during which she responded to Coulter’s boycott. She defended her clothing brand — and its message — on the grounds it existed long before her father’s presidential campaign.
“People can do what they like. But I’d prefer to talk to the millions, tens of millions of American women, who are inspired by the brand and the message that I have created,” Ivanka Trump stated in the televised interview. “My advocacy of women, trying to empower them in all aspects of their life, started long before this presidential campaign did. I’ve never politicized that message, people who are seeking to politicize it because they may disagree with the politics of my father, there’s nothing I can do to change that.”