Guests at a recent recording of the Oprah Winfrey show were in for a surprise when the chat show queen announced that she was flying them all down to Australia to can two shows from the final season of her talk show.
The move is part of a deal between the Oprah Winfrey Show and Tourism Australia and was revealed in the first episode of her 25th and final season. Three-hundred American viewers will be flown to the southern continent as part of the tie-up that also involves the Australian airline, Qantas.
Titled 'Oprah's Ultimate Australian Adventure', it involves an eight-day, seven-night trip with Winfrey herself. Incidentally, this will be Winfrey's first visit Down Under.
The tourism board of Australia is hoping that the campaign will give an impetus to the number of tourists who come down to Australia from the United States, as well as from other parts of the world. 'The Oprah Winfrey Show' is one of the most popular talk shows in the world and is syndicated across 215 television stations in 145 countries.
Geoff Dixon, chairman of Tourism Australia feels that the fact that the media mogul will be sharing her first visit to the nation with her television audience will provide an amazing opportunity for Australian tourism. Qantas is similarly confident of the positive effect it will have on business.