Facebook has announced that it will be bringing in changes to how it shows ads on its site and how to make sure that ads shown to users stay relevant and not disruptive.
One of Facebook’s major announcements concerning ads is, that it will soon begin showing advertisements on its site's desktop version even if users have ad blocking software enabled on their Web browsers.
“When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads,” Facebook’s VP of ads and business platform Andrew Bosworth wrote on his blog post.
“As we offer more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.”
Facebook said that ads are an essential part in how it operates. The social media site is a free to use service that is funded by advertisements.
Facebook has already given its users control over what types of ads they can see on their timeline. Now, the company is planning on improving those controls in hopes that ads on Facebook are not going to be annoying or disruptive to the user’s experience.
The social media giant added that it will be making its ad preferences easier to use. Soon, users will be able to remove interests from their respective ad preferences, so that they will only see ads that are relevant to them.
This is why Facebook will soon start showing ads on its desktop site, since the company believes that its ads will not be disruptive or annoying to users as they have more control over it.
Facebook is able to get around ad blocking software by changing its ads’ internal codes. These ads will look like any other Facebook content and cannot be detected by ad blocking software, according to The Verge.
Around 84 percent of the company’s advertising revenue is generated from mobile ads, but the company also made nearly $1 billion from its desktop ads last quarter, as pointed out by Recode.
Facebook is simply trying to protect its advertising business on its desktop site and that seems pretty reasonable, since the social media site is free and users now have more control over what ads they can see.