"Fifty Shades of Grey" is expected to be one of the blockbuster films of 2015 and is already one of the most promoted; now the latest arm of the publicity campaign is the website www.greyenterprisesholdings.com.
Focus Features' Web designers have clearly gone to great lengths to create a sophisticated interface for the fictional Christian Grey's company, which labels itself "a global leader in communications technologies, eco-manufacturing and next-generation farming solutions."
In addition to the careers page, the site features tabs titled "leadership," "business" and "innovations," which provides a brief description of a recent "carbon disclosure project."
Like the book, the slick and elegant site seduces fans in a bid to get them to sign up as "interns" to Grey Enterprises Holdings Inc., the company the story’s protagonist runs.
As an "intern" you are given a number of "assignments" that include creating and sharing your Grey Enterprises ID via social media and sharing the "Fifty Shades of Grey" trailer, which, curiously enough, you are able to do first without even registering.
Unsurprisingly, you are also asked to "help grow the team," which is already plenty large seeing that the site already has more than 40,000 registrations.
If that isn’t enough to satisfy your insatiable "50 Shades" desires, don’t fret, there is also an equally sophisticated app that will allow you to "intern" (as a film promoter), from the comfort of your smartphone.
Once you’ve completed an assignment, one of which is to identify the number plate of Grey’s helicopter Charlie Tango, you can start earning rewards. The first? A Power Heels Badge, which will do little to subdue feminist criticism surrounding the novel.
You are also told to "check back every week for new assignments," which could drag on a bit given that the film won’t hit theaters until Feb. 13, 2015.