It's only been a few days since American gymnast Gabrielle "Gabby" Douglas won gold medals in both the individual and the team competitions at the London 2012 Olympic Games, and it already looks like the young athlete is going to be honored with her face on a cereal box.
Douglas, 16, appeared on NBC's "Today" show Friday with a box of her personalized corn flakes. The Kellogg Co. (NYSE: K) will have a line of the cereal featuring Douglas on store shelves in the fall.
The New York Post reported the Corn Flakes box cover is just one in a series of endorsement deals that could net the gymnast more than $100 million. And because Douglas will almost certainly compete in the Rio 2016 Olympic Games, the process might happen all over again in four years.
For years, the Wheaties brand of General Mills Inc. (NYSE: GIS) has been the breakfast cereal best known for featuring Olympians and other famous athletes on its boxes. So Douglas' deal with Kellogg's Corn Flakes might appear a little unusual, but it definitely is not unprecedented. In 2008, Michael Phelps struck a similar deal with Corn Flakes.
At the current Olympics, Douglas became the first African-American gymnast to win the gold medal in the individual all-around competition in the history of the games.
Maybe now that Douglas is getting her face on a box of cereal, it will finally get people to stop talking about her hair.