Girls' Generation, TVXQ, Super Junior and other SM Entertainment Korean pop artists gathered on Monday to show some love for the documentary, I AM.
A special showcase was held at the CGV theater in Seoul, where the crowd was treated to an intimate Q&A with the artists under the SM Town label.
I AM, a self-described music biography film, gives fans a behind-the-scenes look at some of the label's most successful artists. According to Soompi.com, the documentary is the product of more than 4,800 tapes from the last 16 years, along with more than 4,400 videos submitted by fans. The documentary also includes clips from the artists' recent trip to New York City and their concert at Madison Square Garden.
Founded in 1995, SM Entertainment manages more than a dozen Korean pop artists, including BoA, SHINee, f(x) and Kangta.
In conjunction with the release of I AM, SM Entertainment recently unleashed the music video for Dear My Family, a song featuring some of the label's artists.
I AM arrives in theaters in Korea May 10.
Click through for photos from Monday's showcase of I AM.