Google adds rainbow feature backing 'Gay Pride Month'

Internet search company Google has added a rainbow feature to its search results which is being displayed at the right side of the search bar, to show the company’s support for the gay, lesbian, bisexual and transgender (GLBT) community.

The new feature marks June as the gay and lesbian pride month and appears whenever any GLBT related search is made. Earlier, Google added a colorful bar below the search box which showed the colors of a rainbow, but this year the rainbow has been made even more attractive.

Google has been an active supporter of gay rights and has even expressed dissent to Proposition 8, an anti-gay marriage measure approved by the California voters. The official Google blog released an article last year about the gay parades and also named the Google employees who participated in it.

The company also started a nationwide TV commercial as a part of the “IT Gets Better” campaign and focused on the gay teen suicides and encouraged teens to look forward to the ways their life will get better once they are able to find more compassionate communities, the ITProPortal reported.