Google's highly anticipated smartphone debuted Tuesday to somewhat lukewarm reviews, but it seems as though most of the criticism is stemming from its pricetag. But the Google Pixel and its "big brother" Pixel XL have a number of features that rival the iPhone 7 and the Samsung Galaxy S7, which will likely be its main competitors in the U.S.

The tech giant also introduced several of its other new products during a product event in San Francisco Tuesday, but the Pixel series of smartphones were at the center of it all. But new technology usually you have to dig a bit deeper into your pockets to get your hands on it, and the Pixels seem to be no exception to that rule.

The phones are being offered in multiple storage options: 32GB and 128GB, with the former fetching $649 and the latter retailing for $749. Those are the same prices that the new iPhone 7 and 7 Plus are respectively being sold for. Pixel XLs will cost you a bit more with the 32GB model going for $769 and 128GB for $869, CNET reported.

The Google Pixels are expected to go on sale Oct. 20, but preorders have already begun exclusively for Verizon subscribers. If consumers cannot pay the price in full, the Pixels are being sold with a monthly payment plan of $27.08 for the 32GB model and $31.24 for the 128GB model. For the XL models, monthly payments are set at $32.08 for 32GB and $36.24 for 128GB.

The main differences between the Google Pixels and the iPhone 7 series are design, water resistance — the Pixel is lacking in that department — and, of course price. The Pixels also have a battery life that is superior to its Apple counterpart, Tech Radar reported.

The Samsung Galaxy S7 series are being offered for comparable prices, ranging from $670 to $780 in 32GB and 64GB storage options.

The other products unveiled by Google Tuesday include a streamer called Chromecast, a "smart speaker" called Google Home and a virtual reality headset called Daydream View that is meant to be used with the Pixels series of smartphones.