Google just doesn't seem to be satisfied with tech walk but also loves to sashay down the high end fashion street with a catwalk.
The tech giant has finally launched Boutiques.com: a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers-celebrities, stylists, designers and fashion bloggers. Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like, the company said on its official blog site.
In fashion, there are lots of choices. If there are, say, 500,000 items in a store, that means there are literally billions of different combinations of outfits you can make with those items. How do you sort through all of this? This site had to be collaboration, the technology giant said.
According to Forrester, Internet sales of apparel and accessories this year will account for 14 percent, or $25 billion, of the $173 billion that Americans will spend online.
These days, bloggers, stylists and everyday fashionistas are expressing their sense of style online. We invited them to create boutiques so people could shop their diverse styles. But you have a unique and independent style too, so Boutiques also let you build your own personalized boutique and get recommendations of products that match your taste, Google said.
It said Boutiques offer a variety of features to search and discover merchandise including and offered following tips to visitors:
Advanced search filters - Filter by genre, silhouette, pattern, color families and sizes.
Inspiration photos - Try a search for [yellow pumps] and you'll see matching outfit ideas to the right of the search results. We feature images from streetstyle sites, and collage and styling sites to provide you with the online equivalent of styled mannequins to give you inspiration.
Complete the Look - Ever wonder what to pair with that dress? Our fashion designers wrote hundreds of style rules-like heavily patterned handbags don't tend to go with heavily patterned dresses-that we used to develop a tool to suggest items that match.
Boutiques on your tablet - Download our iPad application, lean back and move through inventory as if you were flipping through clothes on a rack at the store.
Visual search - Sometimes you love an item but not in a particular color. We analyze the photograph of an item for its color, shape and pattern and try to help you find visually similar items.