Google is now Alphabet, but Google is still Google at heart. The search giant has been known for its hidden messages, often referred to as "Easter Eggs," throughout its search engine site (for example: type "barrel roll" into the search bar) and it couldn't let that go in its corporate announcement Monday.
Click on at the period at the end of the sentence, "Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort," within the blog post, and you'll be directed to another website: hooli.xyz/#xploration. The tease is a tribute to the popular HBO show called "Silicon Valley."
The site reads: "HooliXYZ is Hooli’s experimental division. The dream kitchen. The moonshot factory. The laboratory of possibility. The midwife of magic. The womb of wonders." Confused? Hooli is the fictitious company at the center of the "Silicon Valley" series, and HooliXYZ is its creative division -- what you could think of as Google Labs. Indeed, the Alphabet announcement emphasizes the restructuring is in part to focus on its endeavors in that creative department.
"Sergey and I are seriously in the business of starting new things," the blog post, put up by Google's former CEO Larry Page, reads. "We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure."
The HBO series, aptly named, reimagines Silicon Valley with a new giant Internet company called Hooli at the center. Hooli has been referred to as a fictional Google as it boasts a large campus that is coated in bright colors and workers travel around on bicycles. While the show's opening scene includes logos from Facebook, Yahoo, Oracle, Twitter and HP, it leaves out both Apple and Google. The scene does include a small logo for YouTube, Google's (now Alphabet's) video division, however.
The website is not new, or a creation of Google itself. A Reddit user posted about the site on a forum dedicated to the HBO series three months ago.