The countdown for the Grammys 2012 is nearly over and this year viewers will be given a free pass to GRAMMY Live, an online stream of the weekends most anticipated events.
Courteously of FreeCast.com's Facebook TV app, viewers will be able to watch live music performances, red carpet action, backstage interviews and exclusive photo shoots through their Facebook accounts. By merging with Facebook's social network, Freecast.com brings viewers a social experience allowing them to chat and comment on the live Grammy events as they unfold.
Last weekend we gave Facebook users the unique live experience of watching the biggest event in sports, the Super Bowl, and now we're ready to give them the same opportunity with the biggest event in music, said FreeCast.com's president, William Mobley.
After this weekend, Facebook users will see just how much potential the FreeCast app has for revolutionizing the way we watch TV and live events, allowing viewers to not only watch these events online for free but also to connect with friends and talk about what they're watching at the same time, he added.
The 54th Annual Grammy Awards will air live on CBS on Feb. 12 at 8/7c. CBS has confirmed that FreeCast.com's online stream will provide additional coverage from the event that will not be aired on television; however, FreeCast.com says the aim of the online stream is not an alternative to CBS's coverage. The online coverage is more a second screen, said Mobley.
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The app also allows users to browse through live tweets related to the Grammys. Optimized for the iPhone and iPad users can follow events on the go throughout the weekend.
Live online coverage starts on Feb.10. More information on the Facebook app can be found here.