Hasbro--the multinational toy and board game company that owns brands such as Candyland, Play-Doh, Mr. Potato Head, NERF, Monopoly, Ouiji and more-- will be partnering with the leading social media game creator, Zynga, in order to produce new toys.
Hasbro has obtained the license to create wide-ranging product lines based on Zynga's game brands, which include FarmVille, CityVille and Words With Friends. Toys from the two companies are expected to be available at the beginning of the fall 2012.
It's exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games, said CEO of Zynga Mark Pincus in a statement. This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds. Hasbro has inspired play through their famous toys, games and action figures and we look forward to working with a company that continually creates meaningful and fun brands.