Hulu, owned by Comcast's NBC, Disney's ABC and News Corp's Fox, has decided to comply with Apple's subscription policy on iOS devices in order to gain access and reach Apple's 225 million users.
Following the new rule, Hulu Plus has removed the link to their websites that allowed users to buy a subscription outside of the App store system.
Apple's new rule restricts apps that link to external mechanisms for purchases or subscriptions to be used in the app.
The removed link prevents Hulu's app from advertising its $7.99/month Hulu Plus service.
The removal allows Hulu to keep its entire subscription fee. Were it not removed, Apple would take a 30 percent cut.
Earlier, Apple relented on its insistence that subscriptions offered at the same price within an app that they are elsewhere after Financial Times made a move against bowing down to Apple's request and instead launched its own HTML5-based Web app.
Time will tell whether giant companies like Netflix, Rhapsody and Amazon will bow in to Apple's new rule as Hulu did.