Iceland Express offers $299 long-haul flight to Europe in the summer of 2011

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Iceland Express, Iceland's low-fare airline, is offering an introductory one-way fare of $299 to fly via Reykjavik from Boston to a host of European destinations, to celebrate its new route from Boston to the Icelandic capital of Reykjavik.

For those wanting to fly from Boston to Reykjavik, there is an introductory fare of $269 (one-way), the airline announced on Tuesday, adding that all summer holiday bookings at introductory fare for European destinations can be made before February 25. The period of travel at this competitive fare begins on June 2 and lasts through August 31, with four flights per week from Boston Logan International airport.

There has always been a high demand for low fares but now we want to branch out and allow travelers to fly long haul for less - low fare long haul is a burgeoning market, Matthias Imsland, CEO of Iceland Express, said in a statement.

The offer price on tickets are valid for various European destinations, including London, Edinburgh, Belfast, Copenhagen, Billund, Aalborg, Gothenburg, Stockholm, Oslo, Paris, Berlin, Frankfurt and Warsaw.

In addition, Iceland Express will allow travelers to make a stopover in Reykjavik at no extra cost, making this summer holiday in Europe even more alluring. A halt at Reykjavik will give travelers a chance to witness its landscapes and explore the rich culture of Iceland.

Pleasant weather conditions, sunny days and a host of tourist attractions make European destinations a top choice among travelers worldwide. Iceland Express’ comparatively low fare offer is expected to see a surge in bookings and increase arrivals in Europe, which is already the world’s top region for inbound travel.

By introducing Boston to our schedule and offering such competitive rates, we are reacting to the demand and are able to allow our customers to see a lot more of Europe at a fraction of the cost, Imsland said.

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