The Jason Wu for Target Collection launched in Target stores and online on Sunday, Feb. 5, after months of anticipation.
Surprisingly, the Jason Wu launch did not shut down Target's Web site. It was up and running at 9:45 a.m. with a decent amount of items still available. Of course, some had already sold out; and others were only available in stores (like the gorgeous Textured Pleated-Front Peplum Top in Gold). The online exclusives were a fun addition to the sale, giving customers an incentive to visit the Web site and peruse instead of attempting to battle the crowds.
Unsurprisingly, the Jason Wu for Target Collection was already available on eBay at 9:45 a.m. A myriad of items are currently available on the auction Web site, with prices as low as $5 (bargain!). Others were jacked up significantly, like the Flared Dress in Cream with Black Patent Belt, which is currently going for $99 on eBay. It was selling in stores and online for $59.99. Not bad, considering the Versace for H&M collection skyrocketed to almost triple the original price once on eBay.
Wu has said that this budget-friendly line is a nod to French New Wave films and, more specifically, actress Jean Seberg. The collection is rife with sport stripes, pleats, boatnecks and florals. The accessories are just as alluring - structured handbags, bluebell hues and antiqued scarves. It is a charmingly feminine line, perfect in time for spring, don't you think?
Wu told Women's Wear Daily that his collection features clothes and accessories that are easily convertible from day to evening - sophisticated, feminine dresses, mix-and-match separates and playful accessories all with a bit of charm and dressed-up attitude.
Wu told WWD, This partnership offers an exciting opportunity for me to interpret my aesthetic into a collection made for a broader market. It was very interesting for me to translate my signature touches into a more affordable collection without compromising quality, design and sophistication.
Did you brave the crowds today or shop online for Jason Wu for Target? If so, leave your stories in the comments section below.