A long time ago, in a galaxy far, far away, Jeb Bush was the front-runner for the Republican presidential nomination. But the Force has not been with him this summer and he has dropped into third place in recent polls. The former Florida governor's attempts to win the "Star Wars" vote also fell flat when he tweeted a new campaign logo Friday that saluted the franchise's upcoming movie release.
In honor of so-called Force Friday, Bush tweeted a GIF [Graphics Interchange Format] of his "Jeb! 2016" campaign logo that morphed into "Jedi Force."
— Jeb Bush (@JebBush) September 4, 2015
"No no no ... that's not helping!" one Twitter user wrote.
Another Twitter user tweeted a Yoda meme to tell Bush, "Funny you are not."
Bush's "Star Wars" tweet -- the Jar Jar Binks of campaign ploys -- joins a growing list of social-media failures from the 2016 candidates.
Hillary Clinton was slammed for condescending to millennials last month when she asked her Twitter followers to express their feelings about student loan debt "in 3 emojis or less." New Jersey Gov. Chris Christie seemed to draw more critics than supporters when he used the hashtag #TellingItLikeItIs in a Twitter post that announced his candidacy. And Kentucky Sen. Rand Paul launched an app Wednesday that allowed constituents to create memes with his photo, which led some to put the Republican candidate's likeness in front of some incriminating backgrounds.
As far as Bush's social-media strategy goes, we'll leave the last word to Yoda: Much to learn, you still have, Jeb.