This Valentine's Day just wouldn't be the same without a splash of Jeremy Lin.
Thanks to the recent explosion of Linsanity, MSG Networks and the New York Knicks have unleashed a series of Lin-inspired ads. The latest is dedicated to Feb. 14, otherwise known as Valentine's Day.
Happy VaLINtine's Day, reads one ad, posted on the MSG Networks Facebook page on Tuesday.
Another reads, All you needs is LIN. Lin. Lin. Lin is all you need, playing off the All you need is love phrase.
23-year-old Lin, who was just named the NBA Eastern Conference Player of the Week, has averaged some 27 points and 8 assists in his four games with the Knicks. So far.
It's just a lot. It's a lot right now. I think I'm getting used to it a little more, Lin said on Tuesday of the sudden interest around him in the NBA world and beyond.
(And for those wondering, Lin is a single man, according to several fan sites, like this one).
Scroll down for the latest Jeremy Lin inspired creations, courtesy of MSG Networks and the Knicks.
Happy VaLINtine's Day!