Fashion designer Jil Sander wants you to brown bag your lunch in style after creating a $290 paper bag that's soon to hit stores.
As noted by The Daily Mail, the $290 paper bag costs as much as "50 ham and cheddar sandwiches."
The $290 price tag is the price for the lower model of Jill Sander's creation, made out of coated paper and containing metallic vents. Expect to fork up $630 for a black leather iteration of the bag, the New York Post reported.
While most would consider the $290 paper bag excessive, the black version got a raving review from W magazine.
"Call it turning a necessity into an indulgence: Jil Sander has taken the humble lunch bag and rendered it in leather, rolling out the edges and giving it a chic, folded-down makeover with a magnetic clasp," W's Charles Ellis wrote. "The design does two very interesting things: It doesn't venture far from the original, and it's perfectly in sync with the fashion house's minimalist roots. Forget recycling-this bag is a keeper."
Fashion website ecouterre.com disagreed, calling the $290 paper bag a "glorified lunch sack.
"Sure, it may be a brown paper bag with stitched seams on each side, a couple of gold-colored metal eyelets, and 'Jil Sander' stamped in barely perceptible type at its base, but it's a brown paper bag nonetheless," wrote the website's Jasmin Malik Chua.
Although the paper bag has been widely reported to be $290, Barney's is offering a $30 discount on the accessory. The bag is priced at $260 on the retailer's website.
Sander's eyebrow-raising creation is not the only such product in her collection, the Daily Mail noted.
The designer sold a $150 "acetate carrier" (described as "glorified plastic" by the tabloid) to be used for grocery shopping.
Howard Koplowitz reports on crime and breaking news events for International Business Times. Howard formerly worked on IBT's continuous news desk, where he covered trending...
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