Ella Richards, granddaughter of Rolling Stones guitarist Keith Richards, is the new face of Burberry. The 18-year-old model has been shot by famous fashion photographer Mario Testino on the streets of London’s St. James’s neighborhood. The teen model channels bohemian chic as she models for the British heritage brand’s Autumn/Winter 2015 campaign alongside stars including Tom Odell, Holliday Granger and Amber Anderson.
The AW15 campaign stars a cast of 12 young British actors, musicians and models. Ella joins a lineup of models that includes Kate Moss, Cara Delevingne, Naomi Campbell and Jourdan Dunn, all of whom have starred in previous campaigns for the brand. Ella’s parents even appeared in a Testino Burberry campaign of their own for Spring/Summer 2007, according to Hello.
For Richards, this is not her first campaign. The model co-designed a collection with Paul & Joe Sister for which she appeared in the lookbook, and has appeared on Burberry Prorsum’s and Sonia Rykiel’s runways so far. Ella’s father, Marlon Richards, son of Keith, is a photographer and graphic artist, and her mother is Lucie de la Falaise, a former model and niece of legendary Yves Saint Laurent muse Loulou de la Falaise.
Ella is based in London, having been educated at an English boarding school. The model has appeared in the Tom Ford Fall/Winter 2014 campaign. She said in the past that “family members” are her style icons, and she has a fondness for the bohemian aesthetic. Signed by Storm Models, who also represent Moss, Ella also revealed she hopes to follow in the supermodel's footsteps. Ella was one of 15 flower girls when Moss married Jamie Hince in 2011. She is also great friends with Kate’s little sister, fellow model Lottie Moss.
“I’m really flattered to be working with Burberry -- they have a great heritage of iconic campaigns, and the clothes are so beautifully designed,” she said. The young model also opened up about what it was like working with the brand’s creative director, Christopher Bailey. She said he was very sweet and involved, and made her feel comfortable, adding that he also took time to talk to everyone on the set and make sure everyone was comfortable.