Kendall Jenner is not just the new face of Estée Lauder, she’s also developing products. The reality star-turned-supermodel has just released her first custom-designed lipstick shade for the iconic makeup brand. Called “Restless,” the lip color is already available in Estée Lauder’s online store.

Kendall was the first to announce the big news by posting a photo of herself showing off the tube of lipstick. She puckers up to the camera and writes: “my exclusive@esteelauder lipstick shade #Restless is out today! = where it’s at #KJ4EL

The website describes the lipstick as “Part poppy. Part orange crush. All matte. All Kendall. High-impact color that shapes your lips. Smooths and hydrates.” The limited edition shade is only available online. It comes in black packaging that features Kendall’s signature written in red script at the end of the tube.

The official Estée Lauder Instagram account posted a photo of the “Keeping Up With the Kardashians” star. She is seen blowing the camera a kiss and the caption reads: “This just in: @kendalljenner came up with her own lipstick shade,#restless, and it’s the most perfect orangey-red matte EVER. Get yours before they’re gone with the link in profile. #KJ4EL

Just two weeks ago, Kendall also featured in her first official ad for Estee Lauder. She starred in a campaign for the “Modern Muse: Le Rouge” fragrance. She also shared the news via her Instagram page which has more than 29 million followers. The star's social media account boasts a whopping number of followers compared to Estée Lauder's half-million.

“Restless” retails for $30 in the Estee Lauder online store and is available for a limited time only.