Kylie Jenner isn’t just launching makeup and hair extension lines. The youngest of the Kardashian-Jenner clan is working on an anti-bullying campaign. The “Keeping Up With the Kardashians” star revealed her new project to fans on Instagram on Monday.
“I am so excited to launch my new @Instagram campaign #IAmMoreThan,” Jenner captioned a photo of the hashtag. “For the next six days, I will be sharing stories of 6 incredible people who have become heroes in their own way by taking #bullying and turning it into something positive. I’ve gotten to talk and bond with all of these people whose stories you will see on my page. I think you will all fall in love with them just like I did.”
Jenner, 18, is also using this campaign as a way to get a little more personal with her supporters. She hopes that they share their experiences with bullying too. “I want to encourage you, my fans, to share something positive about yourselves,” she added. “I'll be reading as much as I can so that some of you can be apart of this as well!”
Tyga’s leading lady has experienced her fair share of haters during her eight years on reality TV. In July, she sent some supportive words to her Snapchat followers. “I've been bullied since I've been 9,” she said to fans in a video (via Us Weekly). “From the whole world, it feels like sometimes … There are bullies everywhere. So, this was just a little like Snapchat, to tell whoever with their own bullies, that the only opinion that ever really matters is yours and to never change.”
Jenner’s fans seem thrilled with her anti-bullying initiative. Twitter and Instagram users have already started using the #IAmMoreThan tag, and they’ve praised Jenner for launching the campaign.
— Han✖pls janoskians? (@jjanoskianscake) September 1, 2015
— ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ (@KylizzleYeezus) September 1, 2015
— ️Kylie Jenner Stan (@caIiforniacruis) August 31, 2015
— #10MinutesForLouisPH (@iamkhaianne) August 31, 2015
— Kylie (@kylieisbaek) September 1, 2015