Lady Gaga is the latest celebrity to have the controversial Photoshop treatment. The singer, who is the latest face of Versace, had her “before” photos leaked on Tuesday, and they look vastly different from the “after” photos.
In the artistic shots, Gaga is seen with a variety of Versace bags and dressed in the latest Versace styles. It is clear, however, that in the retouched images, her face was digitally altered as well as her figure so she would look “perfect” for the brand. (View photos here.)
It's no secret that photos of females are regularly airbrushed in magazines, with their waists and thighs digitally slimmed, their chests amplified, and their skin erased of any imperfections, to the point where some women are practically unrecognizable in the "after" pictures.
While Britney Spears has gotten into great shape over the past few months, it seems she's still not perfect enough to escape Photoshop. The latest hit video from the pop princess, “Work B*tch,” is said to have been retouched, with images being reformatted to make Spears look slimmer and airbrushed to perfection.
HOAX Films released unaltered images of the 31-year-old pop star in still shots taken from the music video. The "before" images show Spears with a thicker waist, arms and thighs. When placed next to the digitally enhanced image, reportedly the image used in the final cut, the singer looks noticeably different. The Daily Mail reports that HOAX was supposed to “clean up” the photos.
In 2009, unedited photos of Kim Kardashian for Complex magazine were released, showing cellulite, a larger waist and uneven skin tone. People were quick to point out Kardashian's imperfections. Kardashian addressed the pre-Photoshopped photos, writing on her website, "So what: I have a little cellulite. Yes, I am complex!" "What curvy girl doesn't?!"
In 2007, L’Oreal faced backlash after making drastic changes to Beyonce’s face, the face of the brand at the time. Her skin was significantly lightened and her nose digitally altered to look narrower. Fans immediately spoke out against the vastly different image. But the makeup giant denied the allegations, saying in a statement, “It is categorically untrue that L'Oreal Paris altered Ms. Knowles' features or skin tone in the campaign.”