Rumors have been swirling about a possible Lamborghini SUV called the Deimos, and all indications are that the company is out to build a bull of an SUV, but according to China Car Times, it will be called the Urus and make an appearance at the Beijing Auto Show later this month.

If the picture of the Lamborghini Urus SUV turns out to be real, the newest offering from the Italian supercar maker will be an angular, but somewhat squashed looking vehicle that maintains a distinctly Lambo flavor despite being supersized.

Recent speculation has been that the Lamborghini SUV would go by the name of 'Deimos,' but if the Chinese sources turn out to be right and its actually called the Urus, that name could actually wind up being used for an upcoming Gallardo replacement.

The Lamborghini Urus SUV is rumored to have a 584 horsepower version of the 10-cylinder Gallardo engine to cost something in realm of $200,000. Release is expected in 2015.

In case you were wondering, an Urus is another term for an extinct European breed of giant cow called the Aurochs. The Aurochs was mentioned by Julius Caesar in his chronicles of the Gallic Wars. In the middle ages, hunting of the Aurochs was restricted to nobility, and the last known Aurochs died in 1627 in the Jaktorow forest of Poland. The Aurochs could be aggressive, but since they were probably domesticated into breeding cattle, they must have not spent all their time stomping on humans.