LinkedIn is the social network for professionals, but it doesn't want to leave students behind.
The professional social network released a new app Monday that caters to college students on the hunt for jobs and internships. Named “LinkedIn Students,” the app helps students find such opportunities based on their school, major and graduation year. App users can then swipe through different options, similar to how they would on the Tinder dating app: right for yes, left for no. The postings will also show registered alumni of the users' college who are connected to the job listings.
These features are also found in LinkedIn’s main app as well as in the standalone “Job Search” app. Yet, LinkedIn decided to release the product as a way to simplify what it can offer and encourage more young professionals to join. “The number one [reason they resist it] is ‘I’m not yet professional. Why should I have a professional network?’” Ada Yu, a product manager at LinkedIn, told Re/code.
LinkedIn already has more than 40 million college students on its network, according to the company. There are more than 400 million users in total. This app adds to LinkedIn's roster of nearly 10 mobile apps.
LinkedIn Corp. (NYSE: LNKD) has not fared well on the stock market lately. Shares have fallen by more than 50 percent over the last year. In May 2015, the stock was priced at over $250 per share and it is now down to $118. Shares plummeted by more than 25 percent in after-hours trading following its last earnings report in February. The company revealed a poor forecast for 2016 and said net income was down due to expenses.
LinkedIn will report its first-quarter earnings on April 28.
The new app is free to download and will not feature any sponsored job listings. But, app users will see articles related to their suggested opportunities, which can be branded content, Re/code reported.