Liverpool has become the latest Premier League club to unveil their new home kit for the 2012/13 season.
The strip is the first to be manufactured by U.S.-based Warrior Sports, who signed a six-year deal with Liverpool worth a potential £300 million back in January.
The design features gold rather than white, as a tribute to the club's glory days in the 1970s and 80s. The crest has also been simplified back to the traditional Liver Bird.
Continuing the theme of recognizing the club's history, the reverse of the shirt also pays tribute to the fans who lost their lives in the Hillsborough disaster of 1989, with the number 96 surrounded by eternal flames.
The new Liverpool FC 12/13 home kit is like no other, reads the accompanying blurb on the Liverpool website.
It's inspired by greatness. It's modern tradition. It's unapologetically Liverpool FC. It will make you feel 7ft tall.
The kit is launched on June 1 and is available for pre-order now.
After a disappointing campaign, despite progress in cup competitions, Liverpool will be hoping that the new kit will be a symbol of the beginning of a new era of success at Anfield. Next year will be the Liverpool's third-consecutive season without Champions League soccer and everyone connected with the club desperately seeks a return to the competition that they have won five times.
Liverpool play their last game of the season away at Swansea on Sunday.