Lorde is the latest artist to be a part of a MAC campaign, and her signature look will now be available for fans. The singer, whose real name is Ella Maria Lani Yelich-O'Connor, is known for her signature plum lips and winged eyeliner, and both will be available for a limited time through her collaboration with MAC. The lipstick, "Pure Heroin," will be available for $16 and a Penultimate eyeliner in Rapidblack will be offered for $19.50 online at Maccosmetics.com starting June 5. "Pure Heroine" is also the title of Lorde's debut album.
“I have loved MAC Cosmetics since I was a little kid,” the “Royals” singer told The Cut in March. “I remember saving up to buy my very first MAC lipstick [Snob] at 14, and it was used by about 20 of my friends! MAC has a very clear aesthetic that has always felt fashion forward to me. So I was really excited to work with them on these products, which I use pretty much every day and night. I hope you will too.”
Lorde became a household name after the 56th Annual Grammy’s in January, as the newcomer won two coveted awards for her hit song “Royals.” The tune was released in 2012, and by the end of 2013, was dubbed one of the year's best songs by publications such as Rolling Stone. It was also the second-longest-running No. 1 pop hit of 2013.
The 17-year-old, who is currently in her final year at Takapuna Grammar School in Auckland, looked overwhelmed as she received the awards in dark plum lipstick and a long-sleeved black gown. “This is the one thing that I did not expect the most about tonight. Thank you so much. I think mostly [thanks] to Bruno Mars, Justin Timberlake, Sara Bareilles and Katy Perry. I have been so inspired by all of your vocal work at some point in my life, so thank you and thank you all so much,” Lorde said during one of her acceptance speeches.
“Royals” earned her an award for Best Pop Solo Performance and Song of the Year. Lorde, who is of Croatian and Irish descent, became the first solo artist from New Zealand to top the U.S. Hot 100, and the youngest artist to hold the U.S. number one in more than 25 years.
On Grammy night, Lorde was the most-mentioned star on Twitter. After winning her first two Grammy awards, Lorde tweeted to fans, “I am so grateful for the attention my work has received tonight and this year. Thank you and goodnight [sic].”