French luxury brand Louis Vuitton has come up with a unique way of ensuring that their stores are well stacked to handle the Christmas shopping frenzy. They plan to shut shop an hour before scheduled close on each day leading up to the holiday season.
The luxury leather goods brand has announced that their stores across Paris will close at 0600 PM instead of 0700 PM starting now and leading up to the first week of December.
Louis Vuitton shops in Paris are a must-visit destination for many tourists who visit the city. Russian, Japanese and Chinese buyers are particularly avid shoppers of the brand and contribute considerably to their western European revenue. These international shoppers find that the brand's bags are often cheaper in Paris than in their own home countries and prefer to do their purchasing here.
The company's flagship store on Avenue des Champs-Elysees, and the outlets on Avenue Montaigne and on Place Saint-Germain des Pres are amongst those that will be affected by the new timings. Their boutiques within department stores Bon Marche, Printemps Haussmann and Galeries Lafayette are not likely to be affected by this decision.
Louis Vuitton is counted amongst the most recognizable brands in the world and their signature copper-colored bags, famously embossed with their logo are seen on some of the most high-profile arms in the world. These bags usually start at about a 1000 Euros and their sales generate about 50 percent of the operating profit of parent company LVMH (Louis Vuitton Moet Hennessy), the world's biggest luxury group.
Another well-known French luxury brand that has long been affected with supply issues is Hermes. Customers in Asia have had to wait for more than three years for a particular bag. However, the company feels that it would prefer to expand production gradually in order to maintain quality, even if that is at the cost of growth.