Louis Vuitton has filed a lawsuit in the federal court in New York after alleging that a hand bag featured in Todd Phillips' movie, The Hangover II, was fake.
There is a scene in the movie which Zach Galifianakis's character Alan wrongly identifies a handbag as one of its own. Galifianakis says, Careful, that is a Louis Vuitton.
The brand claims it has been damaged by the consumer confusion. In the lawsuit, it has made a claim for trademark dilution, false designation of origin and unfair competition.
Vuitton has stated that the bag is not of their company but instead made by a Chinese American company. The brand, which wants a share of profits from the film, has said that studio Warner Bros has refused to alter the handbag for the DVD release.
This is not the first lawsuit that the movie is facing. Earlier, the producers - Todd Phillips and Daniel Goldberg - faced a plagiarism suit from screenwriter Michael Alan Rubin who alleged that The Hangover Part II was based on his idea for a comedy.
Also, the studio was sued by Victor Whitmill, a tattoo artist, who claimed Ed Helms' tattoo was copied from the design he made for boxer Mike Tyson.