Lowe's Home Improvement Warehouse has come under fire after the retail company pulled advertisements from TLC's reality show, All-American Muslim.
The home retail company pulled advertisements following complaints from Florida Family Association, a conservative family values group. The organization claims that TLC's 'All-American Muslim' is propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values.
In a statement on their Web site, the Florida Family Association encourages members to email companies that advertise on the show to incite them to cancel their ads.
Clearly this program is attempting to manipulate Americans into ignoring the threat of jihad and to influence them to believe that being concerned about the jihad threat would somehow victimize these nice people in this show, the statement claims.
The reality show, which premiered on TLC last month, follows the lives of five families living in Dearborn, Mich., a Detroit suburb that has the highest per capita population of Muslim and Arab-Americans in the U.S. The show has become highly popular amongst teens and young adults in the area.
Lowe's decision has incited backlash from across the Calif. State Senator Ted Lieu, D-Torrance has plans to take legislative action against the retailer, claiming the decision to pull ads is un-American and shows naked religious bigotry, according to The Associated Press.
The show is about what it's like to be a Muslim in America, and it touches on the discrimination they sometimes face. And that kind of discrimination is exactly what's happening here with Lowe's, Lieu told the AP.
The AP reports that Lowe's has issued a statement apologizing for having managed to make some people very unhappy.
Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views, the statement said. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.
Lieu, however, believes the apology is not enough. He wants the ads reinstated and hopes the company will make an effort to show the support of Americans of all religious backgrounds.
We want to raise awareness so that consumers will know during this holiday shopping season that Lowe's is engaging in religious discrimination, Lieu said.
Muslims in the Dearborn area are unhappy and have called the move a slap in the face of our rich American diversity, according to the AP.
On the retail company's twitter, a spokesperson claims that, we did not pull out ads based solely on the complaints or emails of any one group. It is never our intent to alienate anyone.
Lowe's values diversity of thought in everyone, including our employees and prospective customers, the tweets continued.
Suehaila Amen, whose family is featured on TLC's reality show, told The Detroit News that she was disappointed by the Lowe's decision.
I'm saddened that any place of business would succumb to bigots and people trying to perpetuate their negative views on an entire community, Amen, 32, told The Detroit News on Sunday.