London Stock Exchange Group said on Tuesday it had struck a deal with Google to provide real-time quotes for trades on the London Stock Exchange and Borsa Italiana, information that traders currently pay a premium for.
LSE said the move would make data that was previously available to Google users on a 15-minute delay as accessible as possible for retail investors.
Jarod Hillman, Head of Real-Time Data at the LSE said: For the first time Google users will have access to free, real-time last-trade prices, allowing them to make more informed investment decisions.
Current providers of real time share trade data from the London Stock Exchange include Thomson Reuters and Bloomberg LP.
(Reporting by Paul Sandle; Editing by Paul Hoskins)