The tag line for the final episodes of “Mad Men” is “the end of an era,” but AMC is making sure the show’s impact remains after the credits roll on the finale. On Monday the network unveiled a commemorative statue outside the Time-Life Building in New York City to honor the show’s legacy in a ceremony featuring “Mad Men” creator Matthew Weiner and members of the cast.
The art installation – the details of which were kept secret until Monday’s big reveal – is a black bench featuring a sleek cutout of the iconic Don Draper (Jon Hamm) silhouette from the show’s opening credits. The bench will be on display through the summer and appears tailor-made for fans to visit to take pictures and selfies next to Draper’s likeness.
More than a hundred people – including confused pedestrians passing by – were present for the bench’s unveiling. Until the big moment, the bench was kept under a large red box with “the end of an era” written on the side. Along with Weiner, cast members Hamm, January Jones, Elisabeth Moss, John Slattery and Christina Hendricks were on hand for the reveal ceremony.
In a brief press conference, AMC President Charlie Collier dedicated the art piece to New York and spoke about the significance of the bench’s location at the Time-Life Building – the home of the fictional Sterling Cooper Draper Pryce advertising agency.
“This is the most inspiring city in the world,” said Collier. “[The Time-Life Building] is as important to the city now as it was in 1964," the year SCDP was founded in "Mad Men."
After Collier’s dedication, Weiner and the cast sat for a group photo on the bench before leaving Hamm to pose alone with his silhouetted character.
Fans can snap their own photos at the Time-Life Building at 1271 Avenue of the Americas, near 51st Street. The final episodes of “Mad Men” premiere on AMC on April 5.