Margot Robbie has been announced as the new face of Calvin Klein’s soon-to-launch Deep Euphoria women’s fragrance. The fragrance is the third of the Euphoria range and is scheduled for release this fall. It has been footed as the “more modern, empowered sister” to the existing two fragrances by Calvin Klein.
The 25-year-old actress hosted a dinner at the Calvin Klein Collection store to celebrate the new scent in New York on Tuesday night. Earlier, she attended the 2016 Met Gala dressed in a white silk crepe Calvin Klein strapless gown with cutouts on in New York Monday. She accessorized the look with small earrings, chunky gold cuffs on both the hands and carried a small black clutch bag.
Robbie’s long blonde hair was left loose over her shoulders and kept in center part. The actress’s make-up consisted of brown lipstick, smoky eyes and deep brown manicure. She completed her look in a pair of strappy sky high heels.
— Calvin Klein (@CalvinKlein) May 3, 2016
Robbie will appear in the global print and television advertising campaign for Deep Euphoria that will roll out in August. This will be the Australian-born beauty’s first fragrance campaign. “The addition of Deep Euphoria to our diverse and comprehensive portfolio will fuel the development and innovation to continue driving the Calvin Klein Fragrance business,” said Vincent Brun, senior vice president of global marketing of Calvin Klein Fragrances, Coty Inc.
The company holds the Calvin Klein fragrance license. Brun added that Robbie “perfectly embodies the modern femininity” of the scent. “Her [Robbie’s] beauty and talent is an expression of the incredible legacy of women who have been captured in Calvin Klein campaigns over the years,” said Melisa Goldie, chief marketing officer of Calvin Klein Inc. Calvin Klein’s Euphoria made its debut in 2005, with a follow-up, Endless Euphoria, nine years later.
Robbie will follow in the footsteps of her predecessors’ Russian supermodel Natalia Vodianova, the face of the first Euphoria campaign and model Vanessa Axente the face of Endless Euphoria. Besides other Calvin Klein fragrance brand ambassadors in the past included actresses like Diane Kruger, Scarlett Johansson, Rooney Mara and Kate Moss.
Meanwhile, for “The Wolf of Wall Street” star, Robbie, this summer is going to be very big with two new releases. Robbie who was catapulted to a star after her 2013 hit film, “The Wolf of Wall Street,” will star in the highly anticipated “The Legend of Tarzan” as Jane Porter and “Suicide Squad.”