Some of the biggest names in the industry, including Drew Barrymore, Winona Ryder and Milla Jovovich, attended the Marni at H&M launch party held in a scenic Hollywood residence.
The event was hosted by Marni's founder and creative director Consuelo Castiglioni, director of the Marni at H&M campaign Sofia Coppola and H&M´s creative advisor Margareta van den Bosch.
In addition to Drew, Winona and Milla, other guests arriving at the party dressed in Marni at H&M included Jessica Chastain, Freida Pinto and Andrea Riseborough.
It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody, said Consuelo Castiglioni, founder and creative director, Marni.
Although the collection has been officially launched, it will be available from March 8, 2012 in around 260 stores worldwide, as well as online.
I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone. actress Drew Barrymore said at the event.
Marni's collection for H&M involves a playful mix and match of colors and patterns apart from Marni's signature prints as well.
Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M.
Marni has a fresh take on menswear staples, with a subtle use of print and a softened use of colour.
I'm a huge fan of Marni, I have been for years. I love the whole idea of taking high fashion and making it affordable and accessible with H&M. Winona Ryder said at the event.
Start the slideshow to take a look at the stunning celebrities attending the Marni for H&M launch event: