LOS ANGELES (Hollywood Reporter) - One of online video's first breakout on-air personalities is popping up again on the mobile platform.
Amanda Congdon, who emerged as the face of indie Internet darling Rocketboom before going on to digital initiatives at ABC and HBO, has resurfaced at Flo TV, the live mobile TV service from Qualcomm.
Her latest series, Sometimes Daily, will be licensed by Flo TV, which will be the exclusive mobile home for Congdon's quirky first-person commentaries. Daily also will continue to run online at sometimesdaily.com, but Congdon also will create segments exclusively for Flo TV.
My viewers are looking to watch my program across all platforms, Congdon said. It's great to have a mobile component for the distribution of 'Sometimes Daily.'
Congdon's series marks the first original program on Flo TV, which was previously known as Mediaflo, carrier to a suite of linear channels from the likes of CBS, NBC and MTV. Her record of innovation makes Amanda an ideal partner for Flo TV, said Jonathan Barzilay, senior vice president of programing and advertising at Flo.
Congdon's programing will be available both as a free offering on Flo-enabled handsets and to paid subscribers.
After establishing herself as an Internet sensation with Rocketboom, Congdon left in 2006 to work on a development deal with HBO. The deal did not yield anything, but she went on to work online for ABC News before launching Sometimes along with Media Rights Capital.
(Editing by Sheri Linden at Reuters)