The Internet's wave of celebrity death hoaxes rolls on, with Morgan Freeman, a frequent target, again attacked by the grave trend.
Though rumors of Freeman's demise were put to rest almost as quickly as they were fabricated, Freeman's representatives confirmed that he was doing just fine.
On Sunday Freeman's reps officially confirmed to E! Online that the "Through the Wormhole" host is not dead.
"Morgan is alive and well, and joins the long list of actors who have been victimized by this hoax. He's still alive and well, stop believing what you see on the Internet," they said.
Freeman is just one of a slew of celebrities who have recently been "killed" in the hoaxes, with Bill Cosby being the Internet's favorite victim.
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The comedian has been targeted nearly five times.
The first time was in 2010, when some on Twitter and Facebook declared that Cosby had died.
He later appeared on "Larry King Live" where he addressed his alleged passing and how the news affected the people who truly cared for him.
"I don't want to do this anymore, because this is my fourth time being reported [dead]," he said.
"Emotional friends have called about this misinformation," Cosby posted on his own Twitter account. "To the people behind the foolishness, I'm not sure you see how upsetting this is."
Global Associated News has now become notorious for starting the celebrity death hoaxes and recently fueled rumors about Eddie Murphy's untimely demise in a skiing accident in Switzerland.
According to the GAN: "The actor & novice snowboarder was vacationing at the Zermatt ski resort in Zermatt, Switzerland with family and friends. Witnesses indicate that Eddie Murphy lost control of his snowboard and struck a tree at a high rate of speed."
After a seemingly believable death hoax, fans take to social media to discuss the passing of their favorite celeb, only unknowingly perpetuating the rumors.
Rihanna, Robert Pattinson and Reese Witherspoon are among younger celebrities who have been targeted as well.