On Monday, Netflix announced that it is killing Qwikster.
Netflix first announced its plan to introduce Qwikster, a DVD by mail movie service, on Sept. 18. It planned to separate DVD by mail from the Netflix brand (which would be streaming-only) and put it under the new Qwikster name.
Upon the announcement of Qwikster, customers promptly bashed it and Netflix.
“Terrible idea. Bad after bad decision. What's next, only offering movies made in the eighties? I'm getting tired of this,” wrote one commenter on Netflix’s announcement post.
Prior to that, Netflix was bashed for increasing the combined services of unlimited movie streaming and unlimited DVD by mail by 60 percent.
Ever since Netflix announced the 60 percent price increase on July 12, perhaps no other company has been vilified as much by customers and no other CEO has been ridiculed as much as Reed Hastings.
“The Enron guys are better than you [Reed Hastings],” complained one customer.
Even on Netflix’s posting that it was killing Qwikster, many commenters still called for the resignation of Hastings.
Some members of the general public, however, think the complaints have gone too far.
A popular thread on social news Web site Reddit has come out in defense of Netflix. The thread was based on the following imgur file.
“So you mean to say they listened to the complaints of their customer base, and are offering a service that is very fairly priced even after a price increase. Wow, what s---heads they are.
I get probably 4 movies mailed a month, and stream something almost daily. I've watched TV series from start to finish, when buying the DVD set would have been 40-50 bucks PER SEASON. All of this is $16 a month, it blows my mind that people are complaining,” wrote one Redditor.
Another Redditor recounted “fond memories of being charged $80 for a lost VHS” by Blockbuster.
Netflix, on the other hand, did not charge anything for broken DVDs, replied another Redditor.
“Honestly, we don't deserve Netflix for all the s--- they're given. They're f---ing saints compared to the majority of corporate America,” wrote a Redditor.