HTC is back with a new commercial, focusing on the front-facing shooter of the flagship HTC 10.

The HTC 10 comes with a 5-megapixel camera unit mounted at the front for selfies and video chats. Not to forget, this is the world's first selfie camera to come with Optical Image Stabilization (OIS). Prior to this handset, the OIS support was limited to the primary cameras in flagships.

OIS will help in delivering “bright, sharp and steady photos.” “Fitting OIS in both cameras was an incredible challenge, but the results are totally worth it,” says HTC.

The front-facing snapper comes with a large ƒ/1.8 lens and a screen flash, guaranteeing rich photos. The wide-angle lens onboard can accommodate more friends in photos.

The HTC 10’s front-facing shooter can reportedly capture brilliant shots even in dim-lit conditions. Apart from OIS, this camera also supports Autofocus, BSI sensor and Auto HDR.

It is worth noting that DxOMark has rated the camera of HTC 10 as the best with a killer score of 88 for camera quality. This handset shares the numero uno position with Samsung’s Galaxy S7 Edge.

To top it off, HTC has housed a brilliant 12-megapixel “UltraPixel” sensor at the back of the device. This unit supports OIS, Auto HDR, Laser Autofocus, BSI Sensor, 4K video recording and dual-LED flash.

The new commercial shows a 24-hour selfie shooting saga. HTC says the entire ad was recorded using the new HTC 10 smartphone. (Credit: YouTube/HTC)

Meanwhile, the preordered HTC 10 units are now being shipping in the U.S. However, this is applicable only to those buyers that ordered via HTC’s official website.

Customers are reportedly receiving emails and text messages notifying them of the shipment. HTC USA’s Twitter account says preorders are being fulfilled in the order they were received. The devices are being shipped via FedEx, Phone Arena reported.