According to AdWeek, the New York Post is planning to raise its newsstand price from 50 to 75 cents on Monday. The rival New York Daily News costs 50 cents.
New York Post reporters were sent a memo on Tuesday, asking staffers to raise the bar in order to justify the price hike.
The boss himself has put the order out that [the paper] will be even greater than usual. He'll be looking for what is there and what is lacking. So, please, pull some good ones out of your bags of tricks, one memo said, according to AdWeek.
Another memo warned staffers that the editor has already said he will be looking for bylines to see who stepped it up and who didn't.
The Post, like most other newspapers, has lost circulation over the years. But the Post reportedly loses as much as $10 million each year.
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