The new Wii MotionPlus accessory at the E3 Media & Business Summit in Los Angeles
The new Wii MotionPlus accessory (L) portion of the Wii controller, introduced at the Nintendo E3 media briefing, is shown on display at the E3 Media & Business Summit in Los Angeles July 15, 2008. REUTERS

(Reuters) - Nintendo sold more Wiiconsoles on Black Friday than ever before, thanks to deep discounts by the national chain Wal-Mart.

According to Nintendo's top U.S. executive, however, Wal-Mart lost money on the consoles it sold for less than $100. As part of its Black Friday promotions, the big-box retailer offered a limited edition blue Wii console for $99.96.

Wal-Mart lost money on every Wii they sold. We did not lose money on it, Nintendo of America president Reggie Fils-Aime said during the Reuters Global Media Summit on Tuesday.

He declined to comment on precisely how much the big-box retailer lost on the sold out consoles.

A Wal-Mart spokesman did not immediately respond to a request for comment.

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