Nintendo Wii Sales Dominate Rivals in January

Nintendo is already outpacing its North American rival, Microsoft, which released its Xbox 360 console a year before. NPD Group research data showed that 436,000 Wii units were sold in January compared to 294,000 Xbox game machines.

Sales of Nintendo’s family oriented game-console were also higher than its eagerly anticipated rival, Sony Playstation 3, which sold 244,000 units.

highly anticipated rival, Sony Playstation 3 which sold 244,000 units. Sony's last generation game console, the a seven-year-old Playstation 2, sold 300,000 units in January.

While Microsoft and Sony had marketed their new, next-gen game consoles as high performing entertainment centers, sporting high-definition graphics and new media technologies, Nintendo insisted that the system was fun for the whole family.