North Korea’s space program isn’t known for triumphs. Pyongyang has tried to send a satellite into orbit several times, but most of those attempts were total flops. Will a new, shiny logo help get Pyongyang’s space program off the ground?

On Monday, the newly minted design for the National Aerospace Development Administration, or NADA, was unveiled one year after it was created.  



Seeing double? You’re not alone.

The Internet was quick to notice that North Korea’s new space agency logo is a dead ringer for NASA’s emblem, complete with a circular structure, orbit rings and a cluster of stars. Twitter users pointed out that the space agency’s acronym, NADA, is the Spanish word for “nothing” -- a textbook analogy, some would argue, for what the agency has accomplished thus far.

In a statement released on Pyongyang’s official state media site, North Korean officials said leaders have lofty ambitions for the country’s space program. The government has “pushed ahead with space development projects to turn the country into a space power, fully exercising its right to peaceful development of the space on a legal basis,” according to the officials.

The article also explained that the new logo represents the “character, mission, position and development prospects” of North Korea’s goals.

North Korean scientists did manage to get one satellite into space in 2012, but  that turned out to be a fiasco. U.S. astronomers said the satellite, which North Korea said was being used for studying crops and weather patterns, wasn’t transmitting any signals and was probably careening out of control, The Guardian reports.

We’ll see what the future holds.