In a grand gesture to its ardent fashion following, The New York Times launched The Collection, a fashion app for the iPad, on Monday Nov. 14.
It is a must-have app for any fashion aficionado.
The Collection is an innovative way for readers to consume The Time's fashion and style coverage, as it draws content from the Time's Style desk, the On the Runway blog, T Magazine, The Moment blog, as well as from The International Herald Tribune, reports Women's Wear Daily.
Not only is there editorial content, but there are also slideshows, video, and instant updates. The Collection features behind-the-scenes interviews, new products and trends, street fashion, reviews from Cathy Horyn and Suzy Menkes and easy share options for Facebook, Twitter, and email.
The app is currently free to download and will remain free through Dec. 31. After that date, some content will still be free whereas other content will only be available to Times' subscribers.
The Collection app is an experiment for The Times to determine if there is public interest in stand-alone apps for niche coverage, according to WWD.
It's one of our first forays into what we think of as vertical app strategy, said Times product management executive director M.Z. Goodman to WWD. What can we do with all the content we produce that might stand alone well? It's sort of an experiment.
The Times does not view this app as an incentive to buy a subscription, but rather a bonus perk for subscribers.
Emerging platforms editor Fiona Spruill said that The Collection is intended to have more of a magazine-y feel, especially if you compare this to our main news app.
The Times also has available The Scoop app, which is a guide to the hottest restaurants, bars, coffee shops, stores, and events in New York City.